Audience Enabling Mobile Marketing Campaigns
Buying digital audiences is an established paradigm in digital marketing, particularly in the desktop world. The science of using cookies to track, profile and eventually address visitors to web sites is well understood. Unfortunately, as digital marketing dollars increasingly follow mobile users, these techniques are no longer useful. In this session we will highlight the important differences between mobile and desktop users and discuss the emergent ways in the industry to solve this issue and allow mobile audiences to be targeted.