WPP Stream - Catching up on ketchup

Discussions

The agenda for Stream LATAM 2017 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


enor paiano

IMS

Catching up on ketchup

Is social listening a viable source of brand insights? Lets take a popular category such as "ketchup" and do a test - what can we learn with a quick, inexpensive social media search? Are the results valid - or even useful?

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