Can digital bridge the civilian-military divide? (Or: Navy – that’s the one with the ships, right?)
Paradoxes abound: The U.S. Navy has never been more important to our economic, diplomatic, humanitarian and national defense functions – but familiarity with the Navy is on the decline with fewer people having friends or relatives who served. Navy ships, aircraft, submarines and satellites have never been more networked – but how do we overcome the concern of centennial prospects who fear not staying plugged in 24/7? Mobile First, Digital Always – but how do we get meaningful marketing messages to the right people through the sea of digital noise?