Can Purpose Save Lives?
1 in 4 children in the U.S. is sedentary. Meanwhile, 1 in 4 children worldwide is malnourished. UNICEF Kid Power is tackling both crises with a single solution, by tapping into kids' intrinsic desire to help. Here's how it works: by getting active with the UNICEF Kid Power Band - the world's first Wearable-for-Good - kids go on missions and earn points; points unlock funding from partners, parents and fans; and funds are used by UNICEF to deliver lifesaving therapeutic food packets to severely malnourished children worldwide. Launched in 2014, Kid Power has scaled up to hundreds of thousands of kids, the school program has proven to increase physical activity levels by 55%, the retail product has become the #2 selling wearable at Target, and the platform now generates the world's largest real time data set of kids' physical activity. This success has been driven by a simple idea, that purpose as a motivator is more powerful and enduring than monetary incentives or extrinsic rewards. What can we learn from Kid Power in shaping experiences that leverage purpose? And, can purpose be universally applied to drive positive behaviors, including in grown-ups?