HOW THE DEMOCRATS "BLUE" IT WITH YOUNG LATINO AUDIENCES (and what we can learn from it).
Election night was stunning to everybody, Democrats and Republicans alike. Democrats had a deep, painful realization that their failure to motivate young Americans, particularly young Latinos, resulted in a catastrophic collapse on the world’s biggest stage.
In just 36 months, over half of Americans under 30 will be from non-white backgrounds. Diversity is the new mainstream and with it a new set of consumer behaviors and cultural connections are emerging.
We want to spark a discussion on what we all learned about this new face of America.
Suggested discussion points to get the conversation going:
- SKETCHY DATA How could polls be so off?
Assuming ALL Latinos are the same / Miscalculating the message & what really impacts Latino and multicultural youth in America
-CALLING YOUR "FRIENDS" ONLY WHEN YOU NEED THEM
Taking to multicultural youth ONLY when you have something to sell lowers authenticity. Only calling them on Cinco de Mayo or Hispanic Heritage Month or during an election doesn’t work / Consistent conversation = a real relationship
The peril of not knowing your audience / Young multicultural audiences have similarities but also tons of differences, painting them with one media brush is dangerous.
-STAYING IN THE COMFORT ZONE/ UNDERINVESTMENT COMMUNICATES LACK OF CONCERN
Going for “what we did last time” keeps us behind the curve / Over-investment on TV to target young voters is flawed
- THE MINORITY MAJORITY
What needs to change for 2020, when multi-cultural youth becomes the majority and not the minority?