Is co-retailing the future of retail?
Direct-to-Consumer brands are growing faster than ever, making the traditional wholesale model less relevant.
DTC brands are expected to grow with 71% in 2017, to more than 40% of all manufacturers (according to Forbes), and over a third of consumer last year, reported that they bought directly from DTC website. However, 44% of consumers found stores gave them the best sense of a company they are buying from, compared to only 15% for online.
What does the future of retail look like for D2C brands?