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WPP: historical background


News, views and interviews from around the Group.

WPP most creatively-awarded global group in Cannes
WPP named most creatively-awarded global group in Cannes and most effective holding company globally at Effies.

For the second year running, based on the creative excellence of its agencies, WPP was named Holding Company of the Year at the 2012 Cannes Lions International Festival of Creativity. The Group was also named Most Effective Holding Company, Globally in the 2012 Effie Effectiveness Index.

Listen to Martin Sorrell's interview on BBC Radio 4's Desert Island Discs
It's been running for nearly 70 years - and by inviting prominent people to choose music that's been important to them, and say why, it offers more personal insights into the interviewee.

Atticus Award results
The Grand Prix at this year's Atticus Awards went to Christopher Graves, Global CEO of Ogilvy Public Relations, for his essay on the Japanese Government's efforts to boost its economy through the 'Cool Japan' initiative.

Sorrell on entrepreneurship
The story of WPP as told by Martin Sorrell in the World Economic Forum's recent report and case studies on early-stage entrepreneurial companies.

WPP at 25
The view from Harvard... "Asian domination"... 25 pioneering initiatives... Read some of the commentary and articles published around the world as WPP celebrates its 25th birthday in 2010.

"WPP's Asian Domination"
Sir Martin Sorrell's enduring passion for Asia has cemented WPP as a part of the landscape. Media magazine maps the company's history in the region

WPP Milestones
25 pioneering initiatives and achievements

WPP - 25 Years On
A quarter of a century after the Group was founded, Joseph L. Bower of Harvard Business School offers an independent appraisal of what WPP has achieved along the way

3 WPP agencies named a Leader in independent report on US interactive agencies
OgilvyInteractive, VML and Wunderman have been recognised as Leaders in influential Forrester report on how top US interactive agencies

WPP tops website poll and takes gold
WPP's online annual report once again voted No. 1 in IR magazine's yearly study and also wins Gold at the 2009 ARC International Awards

"I'm sorry you've lost me"
The recession offers marketers an opportunity to re-assess their strategy and re-connect with their customers, argues Jeremy Bullmore

The Leaders: Sir Martin Sorrell
WPP's CEO talks to Simon Hobbs at CNBC about building the world's biggest communications services group




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