Is the virtual world destined to become our predominant reality?
Mark Zuckerberg's placed a chunky bet on virtual reality becoming "the platform of tomorrow", recently acquiring Oculus Rift for a cool $2Bn. Back in 2007 Second Life burst into mainstream media as global brands such as IBM rushed to claim their stake of the virtual world, but the fanfare ended just as quickly as punters realised their first (real) life was infinitely more interesting. But at some point virtual reality will match real world experiences whilst allowing us to be anywhere, anytime, and with whomever we choose. How will this impact our society? And what opportunities does VR present to brands today, if any?