Discussions and Workshops

The agenda for Stream 2016 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Kate Joynes-Burgess

Cohn & Wolfe

Digital Detox Vs Digital Nativity - Can we strike a balance? Can we embrace TechforGood without frying our frontal lobes? What will prevail?

We explore this tension between an overwhelming impulse to strip back to simplicity VS the allure of technology. We'll take a journey through the digital health space – from innovative diagnostic apps (such as Peek Vision) to expert networks (such as Virtual Doctors) to drive social good - leveraging the omnipresence of smartphones in our lives, alongside expanding user-bases of health-conscious wearables. We'll delve into the juxtaposition of the looming, total digitalisation of our lives against the rejection of all things digital (the need for detox, the revival of ancient practices such as meditation to switch OFF). We'll ask what these counter currents mean to marketers and how we might best respond both professionally and personally. Along the way, we'll look at critical moments of accelerated change in our history (e.g. industrial revolution, 1960s social revolution) and ask whether we can avoid being so binary – Can we have Luddite long weekends to rest our frontal lobes and still power hugely creative weekdays/Friday night epiphanies where we’re in the intensity of always-on mobile connectivity?

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