How should businesses & brands restructure and adapt to be relevant to Generation Z?
The younger generation have been born into mobile phones, a more connected and open world and different principles to what their parents did. Change in consumption and behaviour is happening at a lightening pace. Newspapers was one of the main ways of consuming news for years. How often did the format/space change or innovate, around the same amount of time Google/Facebook/Snapchat change every day? For some businesses this change required to meet their target audience may only be a year away others 10/15 years. But when it does hit, the pace of change required is not going to slow down. How can businesses adapt and get ahead of the curve?