In the Simulation: When to use VR, AR & 360 video
Everyone knows that Virtual Reality, Augmented Reality and 360 video are past the hype and are here to stay. But when do we decide to use these tools as marketers? How can they help us accelerate a brand's story? And how do we ensure it doesn't become an isolating experience for the viewer. I'll share our early insights on the medium as well as some best practices to help you crack the code on using innovation for your brand.