Can established brands become the next wave of commerce disruptors?
Why spend $1B to buy Dollar Shave Club vs. investing $1B to create an innovation juggernaut for the next decade?
Successful disruptors -- Airbnb, Uber, Netflix, Tindr, Warby Parker -- share key ingredients: they build great brands, amazing customer experiences, and products with real value. They do so through a maniacal focus on their consumer, the need they’re solving, and how to reinvent shopping occasions to drive engagement, delight & loyalty.
Isn’t this what all brands should do every day??
Sooo, why isn’t it happening? How could it happen? Excited for the discussion!