Does GDPR mark the end of social listening as we know it?
In recent years social listening has become a fundamental tool not just for social media managers but for planners of all fields (media planners, brand planners, content strategists) and CMOs too, since unprompted consumer data has a huge potential on many business aspects. As GDPR (the General Data Protection Regulation from the EU) is scheduled to fully come into place in May 2018, this new formed practice is in danger. What are the possible outcomes for social listening and more broadly what does this mean for strategic planning? Could we see a shift back to more traditional techniques, and maybe even more investment in this area? Would be keen to hear people's thoughts on this.