What is the future of retail for brands
In a world where physical retail is receding faster than anyone imagined (e.g. Toys R Us receivership and money funds such as ProShares ETF specifically betting on decline of brick-and-mortar retail) what will retail look like for brands in the future? If brands were about equity, preference and choice at point of sale, how will brands defend their position in a future of subscription models, online retail and voice based ordering?
How can brands truly become eCommerce successes in indirect and direct to consumer digital retail?