What do women really want?
As of July 2017 ASA are cracking down on gender stereotyping. Although a bold step, 85% of women still say film and advertising need to catch up to the real world when depicting women. How can advertising readdress the balance and set a tone for the future. Lets have a conversation about what women want to see, and explore gender, advertising and what the future holds, so we can all make better creative work.