Engaging for Impact in an Age of Turmoil and Fake News
It has never been easier to get a message out. But ensuring it reaches the right people – and having a dialogue – is harder than ever. From Kenya to Europe to the US, fake news has created a minefield for organizations. At the same time, legitimate news outlets are dealing with a higher frequency of big, breaking stories and in general, news orgs are not staffed as robustly as they were even a few years ago. What should brands be doing about fake news and authentic engagement in today's news environment?