Can Instagrammers + iPhone X rival Creative Agencies?
Is it preposterous for me to believe the world’s marketing creative could soon be crafted by the very consumers it’s designed to engage?
Three global forces are about to converge:
1. BRANDS have never needed more visual content than they do today (the demand).
2. INSTAGRAM has transformed 800M everyday people into stunning content creators (the supply).
3. And with rapid advancement of smartphones, like Apple X, these everyday people now have sophisticated CREATIVE TOOLS like AR.
Basically, I'm referring to UGC.
But less shit.