Blockchain, what are it's chances to convince mass public?
What kind of centralized transactional activities with more than 2 partners could be organized differently through blockchain in our businesses? Who has already heard about examples affecting its own business? Is that in BtB, let’s think about the advertising value chain, or also in BtC? We see new lotteries emerge based upon the blockchain principle. Transparency is their most important USP. From a technological perspective it makes sense, but do we believe that in a mass marketing environment these solutions will really be trusted?