How would you feel if your child said they wanted to be in media/advertising when they grow up?
As the media and advertising industry faces its latest existential crisis it's hard not to wonder what the future looks like for us let alone whether you would want the most important person in your life to pursue the trade. You could argue that we are headed for a crash after living in a bubble for too long and as a result of getting away with too much- particularly when it's come to compromising the user. There is also the argument that we are going to be forced to reinvent how media and advertising are defined. If we can emerge stronger and in an industry we would be proud for our kids to be a part of what would we kill and what would we take with us?