In an age of GDPR, why should a consumer give you permission to use their data? What is the future of consumer 'data sharing' engagement?
GDPR could sound defensive from the consumer perspective. Rightly so in many ways. But let’s turn this into a positive for all parties – the giver, owner and users of the data. We have been talking a lot about how to prepare ourselves to align to GDPR (legally), training, best practices implementation, data protection policies, data breach ‘crisis’ management, etc.
Let’s exchange thoughts and leave the session with 3-5 ideas that are consumer centric and could guide the next consumer ‘data sharing’ engagement in the age of GDPR.