Could 3D body scanning become the biggest retail 'disruptor' since the invention of the Internet?
3D body scanning ultimately means collating consumer size and shape data through any means, but more specifically through mobile scanning technologies.
A recent Morgan Stanley Research report posed this question, concluding that it very much had the potential to be by completely obviating the need for consumers to physically try clothes on to see if they fit. In so doing, it would remove the last big barrier for shopping online and fundamentally giving online shopping a key economic edge over physical stores.
I believe the report missed one key element required to marry consumer size and shape data to consumer usage - visualisation and the digital garment. The combined power to completely disrupt the clothing industry in the same way digitisation has successfully disrupted the music and entertainment industries before it is immense.