The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


John Baker


Are we living at the beginning of the post-branding age ?

As marketing professionals, we all know that great brands and businesses are built on powerful stories and archetypes that move people emotionally. But as we work in an age of functional technology that favours utility over emotional engagement, are we losing the ability create and nurture great brand stories ? If so, then, what is the future of branding in this context ?

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