The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.

John Baker


Will digital natives bring an end to marketing as we know it ?

Much has been written about the nature of millennials and the unique challenges and demands they bring in to the workplace. But the far larger question in my view is how do we train, manage, motivate, reward and career-path this generation of digital-native workers ? They bring entirely different world views (global, diversity, orientation to authority), expectations (reward systems, experiences, work-life balance) and influences (mentoring, role models, self-sufficiency) in to their work, and the implications of this for marketing organisations is significant.

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