Brands, advertisers, publishers and influencers on blockchain: end of the internet giant hegemony?
Social media influencers grow ever more powerful as traditional media declines.
Blockchain provides a new, decentralised way of doing business - against the old centralised method used by newspapers, broadcasters and more recently internet platforms.
The amalgamation of the two is a compelling story that can transform the way that media and advertising content is delivered, consumed and paid for.
Are we witnessing the end of an era or is this another fad? Discuss