Influencers, Ambassadors, Testimonials, Celebrities?
Which is the role of influencers, ambassadors, testimonials, celebrities within the customer journey?
Does it make sense to invest in people that are only famous on instagram/YT? do they really "influence" people and the brand perception? if it is only related to reach objective, do they perform better than display adv/online video?
Instead, which is the role of the ambassadors, testimonials, celebrities? Do people that are famous for something concrete in life, have a real influence towards customers in terms of brand love, intention to buy? Do they perform better than "only digital" influencers?
i do not have answers but lots of questions; i have an experience to share and i would like to have inputs from you, based on your experience and feelings.