The era of contextual advertising
GDPR constraints, ever growing video inventories, advertising haters, complex endorsement strategies: infinite reasons could be taken as signs of the true advent of contextual advertising. Since the very beginning of digital advertising, the industry has always bet on one thing only: the more you’ll know about users, the more you’ll be able to fulfill their needs. What if user data had biased our way to apprehend advertising and led us to think it was the only solution to get consumer’s approval ? What if contextual advertising was the next big move for the industry ?