Is today’s digital advertising like playing the slot machines?
You know how it is when you go to Vegas. You put in your coin, you spin the wheel, and then maybe – if you’re lucky -- you win the jackpot and go home the big winner. Or maybe you go home empty and you tell your friends about the great “experience” you had playing. Buying digital advertising can be similar. You put in your Euros or your dollars, and hope for the best. In the end, if you have a) actually reached a real person, b) actually seen a real-world effect from the advertising, and c) not sold your (data) soul to the higher powers of data hoovering, then you’ve won the jackpot. Or – as the condolence prize -- maybe you had just received a lot of really cool alphabet-soup abbreviations without a lot of eyeballs or effect behind them. Let’s discuss!