Discussions

The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Vala Magnadottir

IKEA

Is today’s digital advertising like playing the slot machines?

You know how it is when you go to Vegas. You put in your coin, you spin the wheel, and then maybe – if you’re lucky -- you win the jackpot and go home the big winner. Or maybe you go home empty and you tell your friends about the great “experience” you had playing. Buying digital advertising can be similar. You put in your Euros or your dollars, and hope for the best. In the end, if you have a) actually reached a real person, b) actually seen a real-world effect from the advertising, and c) not sold your (data) soul to the higher powers of data hoovering, then you’ve won the jackpot. Or – as the condolence prize -- maybe you had just received a lot of really cool alphabet-soup abbreviations without a lot of eyeballs or effect behind them. Let’s discuss!

View all discussions

submit your idea

you can edit this later

Error
Error
Error

Edit your idea

Error
Error
Error

Are you sure you want to delete this idea?

Loading...