How might we design experiences and platforms that build trust and connection?
In a world of declining trust, our beliefs and experiences are increasingly driving the choices we make as consumers and citizens.
The past year has seen an almost universal decline in public trust for social media platforms – but while trust declines, belief is on the rise. The Edelman Earned Brand study revealed that 64% of consumers now buy on belief; choosing, switching, avoiding or boycotting a brand based on where it stands on political or social issues.
Since founding Local Welcome in 2015, I’ve been learning how to design shared experiences that build trust and connection in a divided and lonely world, and how technology might help us to scale our impact. We’ve learned a lot about inclusive rituals, so I’d be happy to share some stories and I’m keen to hear your thoughts and experience, particularly about brand democracy.