The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Alain Groenendaal

Grey Europe

Forget the Why. Who needs the What? All you need is How!

Despite shrinking margins and crunching deadlines, great ideas are more needed than ever. As we lament a new generation not wanting to work in marketing services and decamping to the Googles and the start-ups, is the issue just "What" we do (product) or "Why" we do it (purpose), or rather “How” we do it? Can transforming so called traditional organisations through a more decentralized and empowered way of working be the new killer app to attract talent -- and generate better ideas to boot?

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