How can brands and agencies work better with (get more out of) young, innovative businesses?
Most big brands and agencies have 'innovation' teams, 'innovation' budgets, 'innovation' days, Chief 'Innovation' Officers and people tasked with looking for, well, innovation! Some are better at it than others. How much of this is lip service and does it actually work? What does good innovation look like? I want to hear from people who have been on both sides of the fence. Let's discuss barriers - payment terms, preferred supplier lists, barter, procurement, marketing budgets. I'd like to hear about success, horror and everything in-between. Let's work out how brands can better embrace the 'new' rather than just 'ticking the box'.