The agenda for Stream Europe 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream Europe participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream Europe team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Stéphane Dubard


Is digital the new black (or can brands thrive in today's UX-obsessed digital "undifferentiation factory") ?

"You can have any color as long as it's black" said Henry Ford in 1909 about its revolutionary T. Beyond revolutionary, superlative promises today's brands digital experiences tend to all look and feel like the same. From the generic reservation forms to the navigation path (scroll down, scroll down), from ultra-personalization promises to dull and gimmicky chatbots. All ruled by King Consumers, the dictature of UX and the boom of tech consultancies. Have we and the world forgotten the "brand=differentiation" equation or has branding gone obsolete ?

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