The race to the direct-to-consumer relationship
The word is out and by now many Brands realize that if they're going to be around in future, they'll need to transform to become data-driven & consumer centric. That means having rich 1st party data fueled by direct-to-consumer relationships. But consumers won't have time / interest to have dozens of active brand relationships and meanwhile young disruptors are taking market share. So the race is on to be one of lucky few, right? Seems like more at a snail's pace now. So what's taking so long for Brands to progress? Let's discuss the barriers, opportunities, best practice, implications.