Discussions

Unlike traditional media conferences, there are no keynotes and PPTX presentations at Stream. Instead, we focus on small working groups of 1h that allow you to share your expertise, and test new, or provocative ideas in an intimate setting.

Similar to a collage campus, Stream is set up with 7-8 ‘classroom’ spaces, all outside, in a variety of tents, and in the garden terraces. Each classroom has seating for 30 guests, a flipchart and pens, and a small clock to keep time.

The agenda for the three-days is decided onsite – when guests add their ideas to the schedule, on two huge white boards, known as the Big Boards. At any time 7-8 sessions can run concurrently, with 1-2 informal sessions on the main-lawn.

Next steps: We encourage guests to share their ideas for sessions in advance, so that we can help group similar ideas together, and ensure we have good coverage of all the big topics. Suggesting a discussion topic doesn’t mean you have all the answers. Instead, good discussions favour a punchy question, debate and willingness to hear many points of view. To add an idea, please select “Log in to submit your idea” below. 

If you'd like to talk an idea through before posting, or would like help finding some co-hosts, let us know



Amy Williams

Good Loop

What if the M in CMO Stood For Morality?

What good is it if your ad preaches positivity, but your ad dollars fuel hate? I'm one of the founding members of The Conscious Ad Network and we've spent a significant amount of time considering what an ethical media-buying model would look like. How do our billions of ad dollars shape the free internet and how can we ensure that our advertising is a positive force in the world? I think this debate is an interesting one because it's talking a lot more to the values of the *marketeer* as a *consumer* (of media space) rather than talking to the *brand* about *purpose*. For example - if you’re a client-side marketing executive who touches any media spend, should you ensure that your investments only goes to platforms that meet the standards and values of your brand? If so, how? It's exciting because, unlike brand purpose which is a decision made through extensive strategy meetings and committees, ethical advertising SPEND is a decision that can often taken by one brave leader within an organisation. So the people attending WPP Stream really do have the power to make tangible, meaningful change.

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