Discussions

Unlike traditional media conferences, there are no keynotes and PPTX presentations at Stream. Instead, we focus on small working groups of 1h that allow you to share your expertise, and test new, or provocative ideas in an intimate setting.

Similar to a collage campus, Stream is set up with 7-8 ‘classroom’ spaces, all outside, in a variety of tents, and in the garden terraces. Each classroom has seating for 30 guests, a flipchart and pens, and a small clock to keep time.

The agenda for the three-days is decided onsite – when guests add their ideas to the schedule, on two huge white boards, known as the Big Boards. At any time 7-8 sessions can run concurrently, with 1-2 informal sessions on the main-lawn.

Next steps: We encourage guests to share their ideas for sessions in advance, so that we can help group similar ideas together, and ensure we have good coverage of all the big topics. Suggesting a discussion topic doesn’t mean you have all the answers. Instead, good discussions favour a punchy question, debate and willingness to hear many points of view. To add an idea, please select “Log in to submit your idea” below. 

If you'd like to talk an idea through before posting, or would like help finding some co-hosts, let us know



Edoardo Briola

Unilever

Shall brand purpose be polarising?

In the era of purpose-led brands and purpose-led growth, brands are more and more attempting (and at times succeeding) in taking a purposeful stand on a world issue, and driving change. We have had plenty of discussions at work on the extent to which these efforts should be aimed at 'pleasing' vs. 'polarising'. Ideally, a mass-brand that is bought by the millions would identify a cause that virtually everyone agrees with... However, the world is showing us that "those who create polarisation, tend to win" - hence should we not pick a very controversial topic, being prepared to pay the price of pissing half of our consumer base off, whilst making the other 50% our highly committed ambassadors? When it comes to your brand, where do you stand on this? What do you do / would you do? And is there maybe a third way?

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