Why Gaming is the New Pop Culture: How Big Titles Revolutionized Gaming and Advertising
Gaming until the 90s and early 2000s was only about entertainment. Almost two decades later, we are at a turning point for gaming. Gamers have not only become diverse in terms of genders, ages, and income levels but have also evolved in their behavior and purchasing power. Gaming suddenly became more than an entertainment channel to be an intrinsic part of the pop culture. It began to define not only social interactions among users, but also gave birth to the revolutionization of the in-game advertising industry. Led by big titles such as Fortnite and League of Legends, gaming is experiencing its moment under the sun where every brand wants to be associated with it. Brands recognize that there is an untapped market of users waiting to be tapped. Can gaming change the way modern-day brands interact with the new-age users? Let us come together to discuss what the gaming industry can offer and how brands can leverage this.