When will WPP merge with EY?
In the 80's agency lunches went on all day. Since then margins have been squeezed and squeezed.
Now, while clients are giving them less and less pocket money, their lunch is being picked at by everyone from independent specialists to global consultancies.
Deloitte, Accenture, EY and McKinsey typically hunt at the high end of the food chain but one by one they're inching down the value chain into execution.
Will the ad networks be bringing peanut butter sarmies from home for lunch in 5 years?