Social, Display, Search, Programmatic...it's all Bullshit.
Digital, Social, Mobile, iVideo, Display, Programmatic, Search... Are these all not just a way of serving an ad through a mobile device?
Why did we stop naming media logically when digital happened? and is there a logical way we can classify media that will stop this almost comical fragmentation (and resulting confusion) of how we talk about it.
My hypothesis is that naming mediums logically around the consumers journey will fundamentally shift how brands allocate spend.