How to entice merchants to a new e-commerce platform
This is a selfish information-finding exercise to explore possibilities for a new e-commerce platform that brings merchants on-board who have no or little understanding of the Internet and social media and to provide them with free listings for their products in exchange for a percentage of revenue when their products are sold via the site. That said, I believe that the topic can evolve into a very interesting discussion.
Some points that can be included can be:
How do you market to merchants who currently don't really use the Internet?
How detailed should the agreement with them be so as to not scare them off?
How do you launch a website to serve as a proof-of-concept to attract new merchants without losing credibility with prospective customers due to the initial lack of density of products?