How do we make sure that industries linked to advertising/comms are diverse so that creative is centred on culturally relevant insights?
Looking at the whole ecosystem that feeds what eventually ends up on our screens (whether TV or digital) and curated experiences by brands: how do we make sure that from research agencies, to brand teams, insights, creative teams etc. there is diversity in thinking so that insights are interrogated and actioned in a way that is not reductionist and relies on stereotypes? I don't know if this topic has been discussed to death before but it's still relevant and discussions have to move past gender/race transformation but more about how we get insights and how we translate them into impactful creative that can still win awards but that rings true for our consumer. Hope this is clear.