Where is the greatest advertising value for money found today
In a world where reaching people in different mediums can cost vastly different amounts of money, where is the greatest value found. Which costs more, a 30 sec social media video or a magazine ad or a TV ad and which offers more value at that price?
There is a perception that these are perfectly priced markets but that is most certainly not the case. This session would aim to debate where the most underpriced attention can be found in the SA market today.