The agenda for Stream Africa 2018 is in your hands. There are six session times a day, hosted in nine different meeting spaces. Each session runs for 1 hour (give or take) and all sessions are led by you, the Stream participants. Here's how it works:

  1. Before Stream - Share your idea - Create a New Discussion by clicking on the blue ‘add idea’ button on the left of this page
  2. Before Stream - Invite others to join you - you can see the participants list at the Participants page.
  3. At Stream - Book a slot - when you arrive on site, write your discussion on the Big Boards

The Stream team is on hand to help. Please get in touch if you'd like to talk an idea through before posting, or would like help finding some co-hosts.


Enola Maina


ROI on the different media landscapes

Whilst there exist various mediums for marketing and communication eg radio, TV, social media etc. How can we effectively measure the success of these campaigns? I know this has possibly been discussed for years but really, beyond impressions, reach, GRPs, views how can we measure the success of a campaign and how does that success tie in with direct sales? The costs of the campaigns are often quite high- are these measures (reach , impressions, GRP's) enough to justify ROI?

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