Why AR and VR could really change the world.
We're all talking disruption, but what does that really mean and why could new immersive technologies like AR and VR drive these changes? The history of technology has always been about HOW we tell our stories, but the WHY hasn't changed since the beginning of time: Namely for social, entertainment, educational and commercial reasons.
AR and VR will ask us to reach across these verticals and learn lessons from each, to drive truly engaging experiences. For example, entertainment is largely a voluntary activity, but marketing mostly has not been! But Opt In, Experience and Content Marketing are all giving us clues to how people would want to engage with our brands. With VR this challenge is going to be profound because as brands we'll literally need to be invited into our users space, and we'll have to let go of some long held beliefs if we're really going to create valuable communities. "Making the logo bigger" truly is dead.