Vine, Instagram, WeiShi - are 6 seconds enough to tell a brand's story?
In today’s fast paced, hyper connected mobile world, consumers’ desire for bite sized entertainment has led to the explosion of any form of content light and short enough to be created and shared on any device. Following the footprints of Twitter’s character limit, short form videos created via mobile apps, are now the latest trend in social media, subsequently inspiring new forms of branded content. Are brands ready to take on yet another social challenge? And what does this new phenomenon mean for big players like Facebook, Twitter or Sina Weibo?