Marketers: Beware of Fintech.
Fintech isn't about disrupting banking or financial services but is starting to take over the path to purchase. The Chinese BATs (Baidu, Alibaba and Tencent) are leading this fintech / marketing revolution reinventing how people and businesses connect and purchase.
The future of financial services will rely on providing REAL value, trust and without friction - which is embedded into our everyday lifestyles. The way we live has changed dramatically but has banking kept up? Financial institutions will seek new revenue streams as dwindling margins in making financial transactions. FIs will look to data, insights, and owning the marketing intelligence to create meaningful value but more importantly revenue.
Essentially banking is “Connecting customers with opportunities’’