The Chinese Sports Dream
President Xi has 3 dreams: for China to qualify for, host, and eventually win the football World Cup. When the President dreams, the Chinese bosses wake up: Buy-out of top European football clubs, billion dollar international M&A, sky-rocketing media rights fees - the Chinese sports market is booming.
From LeTV's expensive rights acquisitions to Alibaba's newly minted Ali Sports, digital media is leading this revolution of the China sports market.
How fast can the state's sports structures, traditionally concerned chiefly with churning out Olympic medals, adapt to the digital revolution and market forces?
What will be the lasting impact for sports rights holders and international media?
Will sports sponsorship finally bring Chinese brands to the world stage?
Jump on the pitch and join the discussion...