120,000,000 - How to create the next mega social media Super Bowl?
It’s totally unfair that TV is the only medium to be given a chance to enjoy a mega audience. The time has come for the Digital Gurus of the world to create the next mega social media event with me.
What kind of an event will it be? How often? Sports or music or user-generated content? Who will star in it? Tailor Swift, Kardashians or Cristiano Ronaldo? What social media interfaces? How to market the event? Can social media channels collaborate? How to integrate advertising seamlessly but compulsively? Which Brands? Can mass customization of advertising be achieved in an event controlled by advertisers?
You only need to bring your flights of fancy, vivid imaginations and hard effing facts.