The Changing Face of the Path to Purchase
Digital has disrupted and the way which we make major purchasing decisions has changed forever. Gone are the sales people and in are the influencers. From Automotive to Real Estate to Health Care the traditional path to purchase has evolved.
Will it continue to? How do we as marketers and publishes evolve with it?
What role does conventional media play in this discussion and how does Native Advertising and Content play out?
Does programmatic and the ability to follow the user help or hinder?
Can you really influencer the influencers?
Can we still be guided by the conventional sales funnel?