The generation after Millennials
Everyone has been obsessed with Millennials in recent years and the last thing the world needs is another report, conference or discussion on 'how to win with Millennials'.
What is really needed is for everyone to start thinking about the next generation, people born after 1998. While the older members of this cohort are already consuming content, food, entertainment and beauty products independently very few brands actively target them.
How are they different from Millennials? Where are they headed as they grow up? What does this next generation look like in Asia?