Storytelling is not just about the advertising idea you share with your clients. It's also about you.
From CEOs to account planners, sales rep to consultant, training to sourcing professionals, we all need to get our ideas to stick.
We all know that stories are engaging - we tell them informally and people listen, they 'get' what we are saying and they remember it, we pitch them to our clients and they buy. Yet, few people systematically harness the natural power of stories for their ability to connect, engage, influence & inspire. I am happy to anchor a discussion on why, how and what next.