Is Data Driven Creativity really happening? How so?
Good artists copy, great artists steal. This expression is as contentious as agreeing on who said it first. It is a fact that the canvas for new ideas is rapidly shrinking. Especially in the realm of content from brands where the increasing cadence of branded content often renders most new ideas into the "been there, done that" bucket of some other brand.
Aphorisms aside, we want to hear tangible anecdotes and workflows from attendees, ideally from creative teams and brand / content strategists or folks that work with them. Attendees should come prepared to share what kinds of data they're using in the creative process, and how - if at all. This discussion is essentially an attempt to render the often tossed "data driven creativity" with some real legs.